Job Responsibilities:Campaign Development & ManagementSpearhead marketing campaigns, ensuring they align with clear objectives and yield measurable results.Strategise and implement campaigns by analysing target demographics, channel strategies, customer journeys, and performance metrics.Provide leadership and insights into crafting brand messaging that resonates with the target market.Product & Cross-Functional CollaborationCollaborate closely with the product team, leveraging customer insights to shape product development and identify ideal market fits.Engage with various teams including Creative, Brand, Platform, Pricing, Growth Marketing, Supply, Data, and Product to optimise revenue margins and foster sustainable growth.Performance Monitoring & OptimisationMonitor conversion funnels across different touch points and track key business and marketing metrics.Gather and assess data related to customer acquisition, pricing strategies, and promotional effectiveness to refine tactics.Data Analysis & Market ResearchConduct thorough competitive analysis to identify opportunities within the market landscape.Analyse market trends, consumer behaviour, and competitor activities to uncover potential product market opportunities.Evaluate the effectiveness of pricing and promotional strategies by examining acquisition data across multiple channels.The successful candidate will possess:Proficiency in marketing campaign development and management, including setting objectives, choosing channels, crafting messaging, and evaluating outcomes.In-depth understanding of target audience segmentation, mapping customer journeys, and identifying effective marketing channels.Strong communication and collaboration abilities, adept at working with diverse teams.Advanced analytical skills, with a track record in data analysis and interpretation such as market research and assessing customer acquisition and pricing effectiveness.Capability to work autonomously while coordinating with various stakeholders.Aptitude for recognising and assessing market trends, competitor actions, and product-market opportunities.Mastery of marketing automation and analytics tools like Google Analytics, Tableau, and marketing automation platforms.Exceptional written and verbal communication skills, capable of creating compelling messaging tailored to different audiences.