Overview of salaries statistics of the profession "Digital Marketing Consultant in "

BASIC QUALIFICATIONS- 6+ years' experience in leading performance marketing programs, including campaign strategy and planning across; Paid Search, Social Media and Programmatic channels- Deep familiarity with all digital marketing metrics including CPL, CPA, CPC, CPM, LTV and ROAS, as well as marketing attribution methodologies- Proficient in using data to inform strategies and initiatives, including audience segmentation insights- The ability to be hands-on, and are comfortable in driving both strategy and day-to-day executionDESCRIPTIONWith Amazon Flex, individuals can be their own boss by delivering Amazon packages. Amazon Flex is powered by a mobile app that works in concert with our advanced systems, enabling delivery partners to onboard, schedule delivery times, be guided through their delivery route, and more. The approach and technology are nothing short of disruptive, and promise to challenge traditional approaches, and change the way the industry operates.Reporting to the Head of Marketing AU, the Senior Marketing Manager, Acquisition, is responsible for; (1) devising the online brand and performance marketing strategy in order to meet delivery partner recruitment goals and; (2) supporting a team of two channel managers, who execute the strategy. This is an exciting, hands-on role that requires drive to be at forefront of digital marketing, with a proven ability to stay connected to the details and deliver results. You'll play a critical role in managing all of our performance channels, including managing investment efficiency and improving reach and conversion across the marketing funnel through innovation and optimisation.Our team operates out of our fabulous CBD office conveniently located near transportation.Amazon offers employees a competitive remuneration package, including participation in the company stock plan as applicable. We also look after our people with benefits, such as subsidized private health insurance, superannuation and paid parental leave options, amongst others.Key job responsibilities- Work closely with the Capacity & Planning Team to set Delivery Partner recruitment goals based on requirements to fulfil Amazon package demand, including forecasting recruitment targets, budget requirements and cost goals.- Own the holistic digital strategy across Search, Social, SEO and Programmatic channels.- Oversee the execution of individual channel plans and ongoing tracking, supporting the team on daily optimisations in order to deliver on targets by region. - Maintain and monitor budget pacing and key metrics, including visitation, app downloads, New Accounts and Cost Per New Account, across performance marketing channels (e.g., Paid Search, Paid Social, Display, App Install Campaigns).- Conduct analysis of large & varied data sets to draw key insights and action plans. - Develop and implement testing strategies to improve primary metrics including creative/copy A/B testing, incrementality testing, audience segmentation, ad placements, and targeting strategy to maximise full-funnel performance.- Manage partner agency relationships, while establishing & maintaining communications with publishers and tech partners direct. - Contribute to the ongoing development the acquisition multi-touch attribution framework, including working with partners, and managing internal stakeholders on the rollout plan. - Collaborate with worldwide marketing teams to share learnings and identify solutions to universal challenges.- Collaborate with functional experts; Marketing, Finance, Program Managers, Capacity & Planning and possess strong analytical skills in order to identify growth areas and enhance business performance.We are open to hiring candidates to work out of one of the following locations:Melbourne, VIC, AUS | Sydney, NSW, AUSPREFERRED QUALIFICATIONS- Decision-making skills, with proven ability to influence, align and inspire- Well-versed in generating reports and experience with Google platforms, Facebook Ads Manager and DSP's- Strong project management skills and experience, including owning end-to-end-solutions- Comfortable with ambiguity, and ability to work independently and autonomously- Experience working in a challenging, fast-paced and high-performance environment- Verbal and written communication skills; ability to write succinct and compelling business reviews and recommendations- Practical application and understanding of SEO growth tactics and measurement frameworks- An ability to collaborate cross-functionally, ensuring effective communication with internal teams and external agencies/partnersAcknowledgement of country:In the spirit of reconciliation Amazon acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.IDE statement:Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer, and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected attributes.Salary: . Date posted: 03/29/2024 09:59 PM

The Client Solutions Manager (CSM) for Meta's Global Business Group is a strategic and enthusiastic solution-driver who puts the needs of our customers first. Based in Sydney or Melbourne, the CSM will work with global brands to build strategic partnerships, drive growth, develop ROI-positive marketing strategies, and improve performance. Success in this position requires strong consultative sales and analytical skills, a passion for marketing and technology, and the ability to thrive in a dynamic, team-oriented environment.- You are curious, hungry to learn, and have an entrepreneurial mindset.- You consistently demonstrate a high level of integrity when it comes to your development and client success.- You build internal community by connecting people, collaborating well, showing respect, acting as an ally, and being inclusive.Client Solutions Manager (CSM) - eComm ANZ Responsibilities: Work with businesses to understand their objectives and develop the Meta strategy in partnership with the Client Partner, which will constitute building on insights, crafting media plans, creative guidance and measurement recommendations.Build key stakeholder relationships including c-suite and founders, as well as internal leaders, and be seen as a key influencer in shaping platform strategy and feeding back on needs of ecomm businesses.Provide dedicated account management to top clients, to develop, manage, optimize, and support strategic account plans, and leverage data to create business solutions for clients.Develop vertical expertise, including industry research and perspective, to drive overall business objectives and marketing solutions for advertisers. Including 1st party data, ecomm platforms and attribution and measurement systems.Manage planning, execution, ongoing reporting and optimisation of campaigns (oversee budget spend, manage internal analytics and dashboards, provide optimisation and real time recommendations).Project Management - Manage complex work streams to optimize marketing objectives for clients. Manage analytics and dashboards to advise clients (e.g. daily client facing data/insights reporting, understanding performance across multiple accounts across multiple country used by clients).Minimum Qualifications:5+ years of experience in customer acquisition or in marketing, media, and/or consulting.Strong communication, presentation, negotiation, and influencing skills.Ability to turn data into actionable insights that inform strategies.Able to lead multiple cross-functional projects with a high attention to detail.Self-starter with a strong work ethic and ability to work independently with high intensity and urgency.Effective and creative problem-solving and decision-making skills.Ability to travel as needed.Preferred Qualifications:Degree in Business, Marketing, Finance, or related field.Experience with business case modeling and market/opportunity sizing.Demonstrated knowledge of digital media platforms, advertising success metrics, and industry trends.Experience with Meta's full suite of advertising solutions.Track record of success in managing and growing client relationships.Salary: . Date posted: 04/13/2024 10:16 PM

The Agency Solutions Manager is a strategic and enthusiastic solution-driver who puts Meta customers at the core of everything they do. They have a passion for advertising and believe the future of marketing is identity-based, data-driven and grounded in measurable business results. With proven understanding of both online and traditional media, the ASM is responsible for partnering with local agencies and enablers to develop industry-specific relationships, drive revenue by negotiating and optimizing complex opportunities as well as develop approaches to scale the outreach of local partners, and use data and analytics to build a consultative solution for our customers. Success in this position requires strong consultative and analytical skills, a focus on service, and the ability to thrive in a dynamic, team-focused environment delivering against tight deadlines.Agency Solutions Manager ANZ Responsibilities: Build and manage relationships with key agencies and enablers (media, creative, measurement and automation technology)Serve as external product consultant educating agencies on product solutions and best practices, and ultimately grow existing business partnerships.Provide extensive training to agencies, both on Facebook solutions as well as our consultative selling approachBe the second line of defense, help agencies become unstuck in high-stakes pitch situations, campaign set up and when driving performanceEstablish trust and help partners establish trust with clients, leading to an increased focus on Facebook and local, publishable success storiesDevelop strong connections with internal expert teams (creative, marketing, measurement, product-marketing, solutions engineering) as well as with other emerging markets regions.Set up internal leaning agendas and foster exchange of best practices on an ongoing and process optimized basis In partnership with Agency Partner(s), identify, create, and implement marketing solutions grounded on achieving measurable business results for our partnersAnalyse data and insights to inform and guide strategy of the emerging markets regionInfluence product innovation based on agencies' and client needs and feedbackMinimum Qualifications:Bachelor's or Master's level degree5+ years of experience in digital media agency or related fieldDemonstrated media agency experienceExtensive experience as a Facebook userAdvanced Excel skillsExperience aligning solutions and measurement to client business objectivesExperience planning, delivering, and executing media, measurement, and creative strategyExperience presenting to external stakeholders at a variety of levelsStrong project management abilities, with experience completing projects with minimal direction with high attention to detailExperience providing insights and campaign optimisations/recommendationsDemonstrated ability to build strong working relationships with internal and external partnersExperience leading and managing initiatives autonomously and with a high degree of accountabilityAdvanced communication skills with the ability to articulate solutionsAbility to guide adoption of products/solutionsDemonstrated ability to influence internal and external stakeholders - anticipating challenges and objections, providing solutions and guidance with supportPreferred Qualifications:Familiarity with Facebook's ad productsSalary: . Date posted: 04/15/2024 10:15 PM

The Business Engineering Team is looking for a high performance Solutions Architect with an entrepreneurial mindset. As a Solutions Architect, you will lead the industry by enabling clients to realize the full potential of Meta's marketing and/or messaging solutions and even defining new solutions. You will work with executives at top-tier companies on their industry-leading initiatives, translating their business goals into an execution plan using Meta's suite of platforms and products. This role will allow you to apply your passion for problem solving to achieving real-world results at Meta scale. Solutions Architects play a crucial role in understanding the business context and challenges of our partners and transforming them into tangible solutions through the use of our platforms and products. Working closely with our product teams to ensure that our products are tailored to meet the specific needs of our partners and markets.Our goal is to engineer and accelerate business growth for the partners through our platforms. Our approach aims to maximize positive impact for our partners as well as the billions of people that use their products and services.Solutions Architect Responsibilities: Act as a technical consultant and subject matter expert on Meta's marketing and messaging solutions for some of the most innovative companies in the worldGuide our clients to the most optimal implementations by walking them through the technical details Meta's platform and productsWork closely with sales teams to unlock and develop new opportunities by developing a deep understanding on business goals and industry trendsPartner closely with the Product, Engineering teamsUnderstand and apply knowledge of products, technologies and business to build solutions to solve for problems at scaleBuild relationships with team members and cross functional partnersShare project updates and insightsInfluence decision-making through presentation of data-centric business topicsParticipate in interviewing and on-boarding of new team membersWillingness to travel up to 20% of the timeMinimum Qualifications:5+ years of combined experience as an Engineer, Solutions Architect, Technical Consultant, or Partner/Sales Engineer3+ years of experience working with software systems including querying, working with data, and working with API developmentExperience communicating professionally with technical and business audience at prospects or clientsCurrently has, or is in the process of obtaining a Bachelor's degree in Computer Science, Computer Engineering, relevant technical field, or equivalent practical experienceExperience with web, mobile, or enterprise technology stackExperience demonstrating knowledge of industry technology areas and trendsExcellent written and spoken communication skills in EnglishPreferred Qualifications:Deep technical knowledge of Meta Marketing and Messaging products (including tools and APIs)Experience working with API documents, calling APIs using scripts, and testing APIsKnowledge of AdTech, Advertising, or Digital Marketing (Brand or Direct Response)Experience with integration projectsExperience in stakeholder managementSalary: . Date posted: 04/19/2024 10:10 PM