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Marketing Strategy Vice President - Digital Programs
JPMorgan Chase, Toronto, Ontario, Canada
You will report to the Executive Director of Digital Marketing. with accountability to the Head of North America Acquisition & Engagement Marketing, and will be integral to the achievement of aggressive growth and retention goals for the business. Job Responsibilities Collaborate with multiple teams to accelerate Chase Canada's SMB digital acquisition and lifecycle capabilities: Work with Marketing, Sales, Product, Analytics and related teams to develop customer-centric strategies that will achieve ambitious retention and revenue growth goals. Work with external agencies and internal teams to develop and iterate content, campaigns, and advertising strategies that will reach monthly and yearly growth targets. Creatively ideate and project manage the development of lifecycle campaigns and optimizations that will attract leads and delight customers across strategies including email, search, content, partnerships, affiliates, and more. Partner with cross-functional internal teams to build and optimize custom nurture journeys for leads and lifecycle programs for customers across multiple segments and in both languages. Lead as a digital experience SME who understands how Canadians engage with Chase: Build and expand all creative and programs that touch any digital marketing channels, including but not limited to website, SEO, SEM, display, remarketing, videos, affiliates, social, ABM and partnerships. Drive accountability through owning project management and reporting on activities and key learnings monthly and quarterly through presentations to leadership. Forge close relationships with leadership, internal teams, external agencies, platform providers and partners to stay at the forefront of innovation, new tech and beta programs. Position the Chase brand in Canada as a thought leader through deep understanding of the content marketing funnel across segments and how to craft performant copy, emails, whitepapers and articles that provide both prospects and customers with the tools they need for success. Monitor and manage performance data and insights across platforms and teams: Get to know the customer, partner with internal teams to leverage research and analyze datasets in order to translate them into highly performing acquisition and retention strategies. Continually analyze performance in partnership with stakeholders across the business to proactively optimize programs, lift ROAS and forecast performance across KPIs. Implement a test and learn methodology and supporting infrastructure to drive experimentation across programs and channels. Optimize automation programs to ensure they create a positive impact on CAC and can be tied to customer LTV by influencing opportunity generation, account activations and reducing churn. Qualifications and Desired Skills 7+ years progressive experience with a focus on launching and iterating B2B digital acquisition and lifecycle programs for SMBs in a matrixed business environment. Hands-on experience project managing customer acquisition, engagement and lifecycle programs and campaigns across digital channels that drove measurable ROI. Strong communication, presentation and analytical skills when providing initiatives to improve digital experiences. Familiar with leveraging B2B marketing automation and technology products, automation tools and project management tools such as: Salesforce, Marketo, Marketing Cloud G Suite, MS Suite, Figma, JIRA, Workfront, Google Data Studio Adobe Analytics, Tag manager, Target, Google Analytics Knowledge of CMSes, modern browser technologies and email clients Experienced with digital ad platforms, tools and affiliate marketing UX and design sensibilities to manage creation of a fully unified brand experience across program creatives. Track record of delivering digital growth experiences in multiple languages for Canada, ideally in the Fintech or merchant services space. Familiar with nuances in localization and legal requirements in compliance with regional language laws (ex: CASL, OQLF terms, Bill 96 requirements). Fluent bilingual proficiency in English and French is preferred.We value creativity and a personal touch in applications. We are looking for genuine human-written anecdotes because AI-generated resumes or responses are easy to identify. Priority will be given to applicants demonstrating personal effort and original thinking.About usJPMorgan Chase & Co., one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world's most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.About the TeamThe Corporate & Investment Bank is a global leader across investment banking, wholesale payments, markets and securities services. The world's most important corporations, governments and institutions entrust us with their business in more than 100 countries. We provide strategic advice, raise capital, manage risk and extend liquidity in markets around the world.Salary: . Date posted: 04/03/2024 10:25 PM
Assistant Director of Finance and Accounting
Marriott International, Toronto, Any, Canada
Job Number 24067453Job Category Finance & AccountingLocation Courtyard Toronto Downtown, 475 Yonge Street, Toronto, ONT, Canada VIEW ON MAP Schedule Full-TimeLocated Remotely? NRelocation? NPosition Type ManagementJOB SUMMARYThe Assistant Controller manages the day-to-day operation of the Accounting Office. Primary responsibilities include financial analysis and financial reporting, budgeting/forecasting, audit and control, asset and liability reconciliation, working capital and cash control.CANDIDATE PROFILEEducation and Experience • 4-year bachelor's degree in Finance and Accounting or related major; no work experience required.CORE WORK ACTIVITIESAssisting in Management of Accounting Team • Utilizes interpersonal and communication skills to lead, influence, and encourage others; advocates sound financial/business decision making; demonstrates honesty/integrity; leads by example. • Oversees internal, external and regulatory audit processes. • Ensures that regular on-going communication occurs with employees to create awareness of business objectives, communicate expectations, and recognize performance. • Celebrates successes by publicly recognizing the contributions of team members. • Establishes and maintains open, collaborative relationships with employees. • Provides excellent leadership (e.g., differentiates top performers, fosters teamwork and encourages work/life balance). • Ensures employees establish and maintain open, collaborative relationships within their team. • Participates in the employee performance appraisal process, providing feedback as needed. • Ensures disciplinary procedures and documentation are completed according to Standard and Local Operating Procedures (SOPs and LSOPs) and support the Peer Review Process. • Ensures property policies are administered fairly and consistently. • Utilizes an \"open door\" policy. • Solicits employee feedback.Managing Projects and Policies • Generates and provides accurate and timely results in the form of reports, presentations, etc. • Analyzes information and evaluates results to choose the best solution and solve problems. • Compiles, codes, categorizes, calculates, tabulates, audits, or verifies information or data. • Ensures that the P&L is accurate (i.e., costs are properly matched to revenue, costs are recorded in the proper accounts) and statements are delivered to appropriate individuals in a timely manner. • Reconciles balance sheet. • Ensures tax rates used for sales/use tax are current and proper amounts are collected and/or accrued. • Ensures compliance with standard and local operating procedures (SOPs and LSOPs). • Ensures account balances are supported by appropriate documentation in accordance with SOPs. • Reviews audit issues and makes corrections as necessary. • Ensures property permits, licenses and if applicable vendor contracts are current. • Leverages centralized accounting processes and shared services.Demonstrating and Applying Accounting Knowledge • Demonstrates knowledge of job-relevant issues, products, systems, and processes. • Keeps up-to-date technically and applying new knowledge to your job. • Uses computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information. • Uses relevant information and individual judgment to determine whether events or processes comply with laws, regulations, or standards. • Leverages technology and effectively uses information systems and tools to generate financial reports and provide managers with analytical support to drive decision-making.Proving Financial Information and Guidance to Others • Informs and/or updates the executives, the peers and the subordinates on relevant financial information in a timely manner. • Attends critique meetings to review information with management team. • Advises the Director of Finance on existing and evolving operating/financial issues. • Communicates financial concepts in a clear and persuasive manner that is easy to understand and drives desired behaviors. • Provide direction and assistance to other organizational units regarding accounting and budgeting policies and procedures, and efficient control and utilization of financial resources. • Provides information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.Maintaining Finance and Accounting Goals • Submits reports in a timely manner, ensuring delivery deadlines. • Ensures profits and losses are documented accurately. • Achieves and exceeds goals including performance goals, budget goals, team goals, etc. • Develops specific goals and plans to prioritize, organize, and accomplish your work. • Monitors all taxes that apply, ensuring that taxes are current, collected and/or accrued. • Supports a strong accounting & operational control environment to safeguard assets, improve operations and profitability and manage business risks.The salary range for this position is $82,000 to $102,000 annually.Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.Notification to Applicants: Courtyard Toronto Downtown takes seriously its obligations under provincial human rights and accessibility legislation (such as the Accessibility for Ontarians with Disabilities Act, 2005, the Accessibility for Manitobans Act, and Nova Scotia Accessibility Act). We are happy to provide accommodations to job applicants needing assistance. If you require an accommodation in relation to this job posting, our online application or an interview, please call 905-366-5227 or email [email protected] and a member of our Human Resources team will respond to your request. Please note that this phone number and email are only for those individuals who would like to request an accessibility accommodation as part of the recruiting process.At Courtyard, we're passionate about better serving the needs of travelers everywhere. It's what inspired us to create the first hotel designed specifically for business travelers, and it's why the Courtyard experience today empowers our guests, no matter the purpose of their trip. We're looking for achievers who are passionate about providing a guest experience that goes above and beyond, enjoy being part of a small yet ambitious team, and love learning how to always improve - all while having fun.In joining Courtyard, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.Salary: . Date posted: 04/20/2024 02:44 PM