Overview of salaries statistics of the profession "Strategic Communications Specialist in "

You will be accountable for spearheading brand and advertising activities arising from the marketing and communications plan, organisational strategy, and operational services to support service marketing and brand engagement. You will be relied upon to enhance Uniting AgeWell's profile as well as the maintenance of brand voice, integrity, and reputation to contribute to the growth of the organisation. Your role will include:Working in the Marketing and Community Relations team to contribute specialist and strategic brand and marketing advice.Production of brand executions and advertising across a range of mediums and for various audiences.Development of local area brand and advertising campaigns to support service growth.Creation of briefs for brand activities and advertising that form the basis of compelling campaigns and promotions.Co-creation and maintenance of an annual plan for advertising to achieve agreed goals and timelines.Project management and responsibility for Uniting AgeWell's annual calendar of advertising commitments including print, radio, TVC, cinema, outdoor and directories.Copywriting and conceptualization of brand and advertising campaigns to drive service growth and brand awareness in all regions.Contribution to the smooth operation of the Marketing and Community Relations department.Developing the skills and capabilities of team members through coaching, training, and mentorship to ensure continuous growth and excellence.If you have worked in a large service organisation and have a passion for making a difference in the aging community, this is the role for you.As the successful applicant, you will have:A tertiary qualification in marketing, communications, or other relevant discipline.Experience in the development and deployment of successful customer-centred brand and advertising programs for a large service organisation.Demonstrated evidence of conceptualising, writing and producing brand executions and advertising across a range of mediums and audiences.Excellent communication skills and a strong creative approach including effective photographic and art direction skills.Excellent organisational, project management and problem-solving skills.Demonstrated capacity to manage competing priorities effectively.Proficiency in MS Teams, Office 365, excel, powerpoint, online content planning and collaboration tools.Enthusiasm for interacting effectively with a diverse range of people and experience in maintaining effective relationships with key stakeholders to successfully deliver organisational outcomes within a defined timeline.Due to the nature of this role, the successful applicant will be subject to comprehensive reference and background checking before employment, that will includeA current Victorian Drivers' License and your own car, noting some travel (including interstate) may be required. Full Australian working rightsA current Police Records Check or be willing to undertake this processA current Working With Children's Check (VIC)Current flu and COVID-19 vaccination and be prepared to meet this ongoing requirement

Strategic Planning and Communications ManagementWork closely with the Executive team and external agencies to protect and enhance the organisation's reputation and public profile globally, and manage internal and external crisis communications.Understand and implement the organisation's business plan.Plan and execute communication programs globally to enhance the organisation's brand equity.Manage relationships with media suppliers to derive commercial benefits.Collaborate with internal teams to develop and lead market communications initiatives.Business Performance:Understand the organisation's long-term revenue and profitability targets.Contribute to other business plan targets as necessary.Policy and Process Management:Ensure compliance with all applicable policies and delegations in the role's activities and decisions.The ideal candidate will have:Experience in management and crisis communicationsExperience within a global investment management or political office environment or equivalentProven track record on managing complex media and reputation management issues, including acute crisis managementSolid understanding of fund management Industry ideally with experience in infrastructure or real estate investingPresence and confidence to interface with senior management, sales heads and portfolio/asset managersExcellent writing skills.Established credentials with financial and investment press and mediaAbility to work as part of a global team, communication across time zones and regionsManagement experience of media agencies and vendors.Sufficient depth of corporate communication expertise to be treated as a senior specialist.Excellent project management skills.Ability to develop communication briefs to facilitate external agency development and internal communication clarity.Understanding as to how to leverage and manage journalist networks and media outlets to optimise brand awareness opportunities for the organisation.Previous experience as a Communications advisor to Leadership Team and Chief Executive.