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Head of Marketing and Campaigns
Mindful in May, Melbourne
Job descriptionSeeking Australian candidates (remote)Opportunity to lead the department and make your mark on an established social enterprise with over 35,000 followers.Work when you like and wherever you like. Flexibility in bucketloads!Caring, supportive culture where you can truly be yourselfOption to work part-time or full-time (minimum 35 hour week)Mindful in May (MIM) is the world’s largest online mindfulness fundraising event and we have a truly unique role on offer. We’re looking for a senior marketer to join our small but awesome team.Our organisation is all about building awareness of mindfulness as well as giving back to communities through the sale of online, mindfulness and meditation training courses.We run a pay to use online course platform, where we host our flagship month-long program as well as a number of evergreen mindfulness courses, which range from 5 days to an ongoing membership program.Our event has attracted the support of corporate companies, like Google and celebrities such as Magda Szubanski and Megan Gale and raised nearly $1 million to build clean water wells in developing countries.Because we’re 100% remote, we offer genuine flexibility, an open and transparent culture. Oh and you can work when you like wherever you like!Responsibilities: Ownership of our CRM: Delivering segmented email marketing campaigns. Maintaining and optimising our sales funnels with the support of our web partners. Hands-on CRM and email campaign experience are desirable.Growth and analytics: Improving customer acquisition costs and purchase conversion volume in order to hit our growth targets. Building easily accessible analytics dashboards (Google Analytics, or another tool of your choice). Presenting regular campaign reports to the team that identify growth opportunities.Management of external vendors: as a small team we rely on contractors and agencies across areas such as SEO, SEM, Web dev and PR. A large part of this role is around ensuring our marketing suppliers are accountable and are delivering maximum ROI. Proven commercial experience in effectively managing digital vendors is a must.Website management: Managing a website overhaul alongside our agency.While you won’t be writing code you should have a strong understanding of what makes a successful website come to life. You won’t be shy about taking final accountability for all key success metrics (i.e conversion rate, average order value, page load time, performances across traffic sources etc). WordPress admin (not dev) experience is a bonus and our developers are all close by to support your vision.Campaign launches: Managing our small team (social media, website, copy, customer service, virtual assistants) to create streamlined, smooth, and organised launches of our campaigns and programs.Partnerships: Research and direct outreach for potential values aligned partnerships and affiliates. Liaising with a PR agency for mainstream media opportunities.Managing our tech stack: Currently, we use WordPress, AccessAlly, Asana, Slack, and Ontraport, but we’re flexible and open to trying new ways of doing things.Ensuring our branding is consistent across all channelsReporting: You’ll report to our Founder and have an opportunity to work with her to grow our offer and its reach, in conjunction with assisting in hiring a Product Manager.If you had been working with us this year, you would have:Initiated a website refresh, developing information architecture, key messaging, and high-converting landing pages with our designerLed the launch of Mindful in May & its Encore (repeat program) in July, driving registrations through both paid and earned channelsCompleted keyword research and implemented a content strategy to rank for those keywords using our website and blogSet up dashboards reporting on our key audience touchpoints and website performanceEstablished clear conversion funnels and content-driven touchpoints for Mindful in May’s diverse audienceManaged growth and engagement of our social channels with our Social ManagerPlanned and implemented a drip series for new leads to establish trust and brand awarenessEstablished OKRs for yourself (and your team), measured and reported on them regularlyConducted a detailed data-driven and insights oriented post-campaign review.Do any of the points below describe you?Commercially savvy with strong business acumen. You understand the hidden complexities of marketing an online business.You may have worked in marketing for an online product before (SaaS, App, online courses, eCommerce).You love learning and spend your free time keeping up to date with digital marketing trends.You’re known by friends as super organised, you’ve got a capacity for juggling multiple tasks; creating timelines and managing other people well.You're comfortably self-directed, enjoy remote working as part of a team and have an entrepreneurial flair for rolling up your sleeves and getting stuff done.You have extensive marketing knowledge, understand the importance of data-driven strategy and execution, and are comfortable with the mechanics of launching online programs.This may suit a parent returning to the workforce who needs flexibility.Interested in mindfulness/meditation.To Apply:Apply ASAP by clicking the Apply Now button. Immediate start is preferred, but flexibility may be offered for the right candidate.Please note: shortlisting will occur on a rolling basis, so please don't delay in submitting your application.
Senior Marketing Manager - Melbourne / Sydney / Canberra
Job descriptionThis role is available to applicants in Melbourne, Sydney and Canberra.Here at Portable...We are a design and technology company that cares about people and the world. We seek out areas of social need and policy failure and make transformational change using design and technology. Our clients and partners are as passionate as we are and are working in top government agencies and nonprofit organisations across the country. Our job is to help them define, design and deliver new products, services and ways of working.There are currently 65+ of us working as researchers, strategists, designers, developers, producers and visionaries towards our mission from our office in Collingwood and working remotely across the country. We’re a progressive organisation, we’re growing and we’re seeking people to help us on creating our vision of world.Then there's you...A Senior Marketing Manager who helps to develop and execute our marketing strategies, support a marketing oriented culture across the business and drive awareness and engagement of our impact to the wider market, as well as to our partners and clients. You’ll work within our business affairs unit with six other people to deepen awareness across our target customers and support new and existing business through a range of engagement activities, that include digital automations, online campaigns, physical and virtual events and content. Reporting directly with the Head of Business Development, with a dotted line to the CEO, you’ll work across our departments, connecting with our technology, design and production teams to understand our capability, processes and work in order to communicate and amplify our impact across our target impact areas in the sector. You will have this innate ability to be able to understand and translate service offerings into well crafted stories that resonate with people. This is all underpinned by having a deep understanding of our mission, vision and impact areas and leverage that to create new opportunities for our team to nurture and convert into new partnerships and customers.You could be one if...Marketing, communications and driving impact through your work is your thing. You are a natural storyteller with robust communication skills, particularly in writing and public relations. You have solid experience in thinking holistically about a company, its growth and how core services can be described, shared and converted into leads and new business. The idea of creating and measuring digital campaigns and activities across a range of markets energises you, along with the opportunity to drive conversations about design, technology and social justice. You may be working in another agency or on the client side: either way, you get excited understanding a company’s distinct language and culture and translating that to the wider world (and into leads). You are also interested in the people side of the role, so you get energised by growing and developing people who are learning in the marketing space.If you were here last week you would have...Met on Monday with the entire business team and updating them on marketing activities and conversions from the previous weekWorked on establishing a new digital campaign around an upcoming event for the design team, which involved planning sessions with members of the user experience teamManaged a paid search campaigned on LinkedIn, including updating spend and new assets and preparing results for the next business meetingExecuted our bi-weekly EDM including coordinating people and content from across the business to activate leads in our communityPrepared for the next marketing strategy catch up, including designing the workshop presentation, engaging leaders from across the businessAttended Design Safari to understand the learnings of a recent project from the design team.Key OutcomesConsistent, independent, timely and on budget delivery of high quality marketing campaigns and activities across the companyStrong relationships are built and maintained with marketing and delivery partners, including internal team membersContribution to development and execution of the company’s marketing strategy and other related strategiesPeople in the business are supported in managing and delivering their workNew colleagues in the discipline are onboarded and inducted successfullyKnowledge has been shared and applied in order to improve the discipline, and to help colleagues learn and developYou make significant contribution to tenders and business operations (e.g. recruitment)Qualities of an ideal candidate:5 years experience in a similar role at a similar levelDemonstrated success in executing marketing activities for a similar companyAn in-depth knowledge of digital and agency project production, including design and technologySome formal leadership experience or training (desirable)Subject matter expertise in one of our impact areas: justice, mental health, death and ageing, education and environmentRemuneration:The salary range for this role is between $100,000 - $130,000 plus super, depending on your level of experience. We are committed to building a diverse and equal team, which is supported by a range of activities at Portable to make our workplace a great one for people from traditionally underrepresented groups. In other words, if you have a diverse background, we want you.How to apply:To be considered, please send us your resume and a cover letter answering the following questions:Describe how you’ve been able to successfully grow an account over timeTell us about the most difficult client or stakeholder problem you’ve solved. What happened, and what did you do about it? What made it so hard?
eLearning Developer - Heidelberg
Mind Australia, Melbourne
Job descriptionOpportunity to work with a dynamic, creative L&D team within a growing NFP supporting people with mental ill healthPermanent role. Part time 23 hours/weekWork from Home & Heidelberg LocationMind Australia is one of the country’s leading community-managed specialist mental health service providers with a range of residential, mobile outreach, centre based and online services. We have been supporting people living with the day-to-day impacts of mental illness, as well as their families, friends and carers for over 40 years.We provide practical and motivational support that helps people to develop the skills they need to move on, thrive and improve the quality of their lives. It’s an approach to mental health and wellbeing that looks at the whole person in the context of their daily life. Mind is committed to diversity and social inclusion.About the roleThe Learning & Development (L&D) Business Unit aims to develop a capable, confident and collaborative workforce by integrating lived experience, practice wisdom and latest research into quality services that help people gain better mental health and improve the quality of their lives. L&D team is responsible for supporting Mind’s workforce, Recovery College and Family and Carers through coordinating a comprehensive learning calendar, developing and delivering practice skills training and managing learning projects.We are seeking a self-motivated, high performing eLearning Developer for a permanent, part time (23 hours per week) opportunity in the Heidelberg area. With from home options, you will assist with the course development of blended training materials including eLearning products, storyboarding, virtual instructor led training (VILT), micro videos and other learning products.Key responsibilitiesWork closely with the L&D team to ensure delivery of consistent and quality training within timeframes and budget constraints.Develop blended learning products using authoring tools and multimedia hosting platforms, e.g. Adobe captivate, iSpring, Storyline Articulate 360, YouTube, MailChimp and Camtasia.Design blended learning curriculums that follow contemporary adult learning principles including eLearning products, VILT workshops, multi-media training, animated videos, work instructions and face-to-face instructor led programs.Support the team to develop new processes and procedures for implementation of a new Learning Management System (LMS).What you’ll bringTertiary qualifications (minimum Certificate IV) in Workplace Training & Assessment or other related field.Previous experience in Mental Health, Health Services or Community Services sectors is desirable.Extensive experience in course development, multi-media learning platforms, eLearning products, micro videos, animations, and online webinars.Strong abilities in visual design, Microsoft PowerPoint, designing storyboards for eLearning and videos, authoring tools and video editing software.BenefitsAttractive Not For Profit Salary Packaging benefits.Flexible work arrangements - opportunity to work from home.Learning, development and career opportunities.Interested?To obtain a position description and apply online click Apply Now to visit Jobs@Mind - reference number 14659.We welcome applications from Indigenous Australians, people with a lived experience of mental ill health and recovery, people with disability, those who identify as LGBTIQ and applicants from culturally and linguistically diverse backgrounds. The successful applicant is required to complete comprehensive reference and background checking prior to employment, including a Working with Children Check and NDIS Worker Screening Check.