Key Responsibilities:Product Strategy: Develop and execute a comprehensive product strategy for the Gifts and Kits category, aligning with company goals and customer needs.Market Analysis: Conduct market research and analysis to identify trends, consumer preferences, and competitive landscape, and use insights to inform product decisions.Product Development: Lead the end-to-end product development process, from concept ideation to launch, including product design, packaging, pricing, and positioning.Collaboration: Work closely with cross-functional teams, including Marketing, Sales, Operations, and R&D, to ensure seamless execution of product initiatives.Retailer Partnerships: Build and nurture strong relationships with retail partners to understand their needs, negotiate terms, and develop mutually beneficial merchandising strategies.Merchandising Excellence: Drive merchandising excellence at retail by providing guidance on product assortment, placement, and promotional activities to maximise visibility and sales.Performance Analysis: Track and analyse sales performance, inventory levels, and customer feedback to optimise product assortment and drive continuous improvement.Compliance: Ensure compliance with regulatory requirements and industry standards for product safety, labelling, and environmental sustainability.Team Leadership: Mentor and develop a team of product specialists, providing guidance, feedback, and support to foster their growth and success.Qualifications:Bachelor's degree in Business, Marketing, or related field; MBA preferred.Years of experience in product management, preferably in the consumer goods or gardening industry.Proven track record of successfully launching and managing product lines, with a focus on gifts, kits, or related categories.Strong analytical skills with the ability to translate data into actionable insights and strategies.Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders at all levels.Creative thinker with a passion for innovation and a customer-centric mindset.Strong project management skills with the ability to prioritise and multitask in a fast-paced environment.